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Master in Digital Marketing

The knowledge you need to become an all-around digital marketing professional

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Tipo
Master
Duración
360 horas
Formato
Presencial
ULTIMAS PLAZAS
Idioma
Ingles

Más que profesores, cuentas con profesionales con cargos de alto impacto en empresas multinacionales, por lo que, más allá de lo académico comparten contigo sus experiencias profesionales, los obstáculos a los que se enfrentan y cómo superan los problemas del día a día, aportándote así una visión mucho más real y pragmática para poder aplicar lo aprendido.

Diana Khanan
Master in Digital Marketing

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused programme, reflecting the current challenges of the marketplace.The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalised/digitalised marketing environment.

It offers two unique options to strengthen the participants’ professional development. Students may choose between one of the following to complement their professional development:

• The International Business Experience in London or China*
• The Professional Graduate Studies Diploma

In this context, the programme has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders.

The MDM was launched over six years ago, it was one of the first postgraduate programmes on digital marketing in Europe; during these years graduates have become leaders delivering value in different companies in Spain and abroad.

(*International experience is subject to change)

  • Understand and master core concepts and methods in the digital marketing discipline and their application in business practice
  • Upgrade your knowledge in SEO, SEM, Inbound Marketing, Marketing Automation, Programmatic and all key techniques in digital marketing
  • Function effectively in diverse contexts
  • Frame business activities and decisions in ethical and human values
  • Communicate effectively in business and other settings
  • Heads of advertising and communication
  • Online marketing managers
  • Community managers and Online reputation managers
  • Marketing managers and Product managers
  • Heads of technology
  • Heads of Internet and electronic commerce
  • Business development professionals
  • Agency professionals and interactive consultants
  • Relationship marketing professionals
  • Heads of SMEs
3 convocatorias disponibles

Programa en Madrid (Pozuelo)

A continuación encontrarás la estructura, horarios, convocatorias, profesores y precios del Master en Digital Marketing que tendrá lugar en nuestra sede de Madrid (Pozuelo), en ICEMD - Edificio ESIC, Camino de Valdenigrales s/n, 28223 - Pozuelo de Alarcón - Madrid.

Horario y esfuerzo
Monday to Thursday, 19:00-22:00 / Occasionally Fridays and Saturdays
3 días
Próxima convocatoria
Septiembre 2019
Desde el 27/09/2019
Hasta el 30/09/2020
Matrícula
1.000 €
Resto del curso
19.900 €
4%
de descuento si pagas al contado
Más información
Estado
Abierta

Programa en Barcelona

A continuación encontrarás la estructura, horarios, convocatorias, profesores y precios del Master en Digital Marketing que tendrá lugar en nuestra sede de Barcelona, en ESIC Barcelona, C/Marià Cubí, 124, 08021 - Barcelona.

Horario y esfuerzo
Monday to Thursday, 19:00-22:00
9 meses
Próxima convocatoria
Octubre 2019
Desde el 01/10/2019
Hasta el 01/07/2020
Matrícula
1.000 €
Resto del curso
19.900 €
4%
de descuento si pagas al contado
Más información
Estado
Abierta

Programa en Madrid (Pozuelo)

A continuación encontrarás la estructura, horarios, convocatorias, profesores y precios del Master en Digital Marketing que tendrá lugar en nuestra sede de Madrid (Pozuelo), en ICEMD - Edificio ESIC, Camino de Valdenigrales s/n, 28223 - Pozuelo de Alarcón - Madrid.

Horario y esfuerzo
Monday to Thursday, 19:00-22:00
2 días
Próxima convocatoria
Septiembre 2020
Desde el 28/09/2020
Hasta el 30/09/2021
Matrícula
1.000 €
Resto del curso
20.100 €
0%
de descuento si pagas al contado
Más información
Estado
Abierta

Estructura del Master

DIGITAL MARKETING STRATEGY IN A DIGITALIZED WORLD

- Design and creation of a Digital Marketing Plan in a business strategy within a company
- Return On Investment Analysis in a Digital Marketing Plan
- Digital customer journey and purchasing behaviour model
- Fundamentals of customer analysis and segmentation
- Basic consumer behaviour, technological trends and their impact on consumers
- Digital planning and management of customer relationship
- Management and Development of digital projects

  • #Marketing Digital
1

WEB & MOBILE MARKETING ACROSS ENVIRONMENTS: SEO & ASO

- Management and Development of digital projects
- Web usability and mobile web
- Search Engine Optimization Fundamentals
- SEO keyword research
- SEO Copywriting
- OFF-PAGE SEO: Link building and SEO campaign performance analysis & optimization
- Mobile Apps & ASO
- Web Analytics: how to measure and optimise the critical processes of a website (+mobile analytics)

  • #Marketing Digital
2

SEM & LEAD : GENERATION MEDIA

- Search Engine Marketing (SEM): fundamentals, options and key points of a SEM strategy
- Development and Application of SEM Strategy
- Advanced options for the management and optimisation of Google AdWords campaigns. Report analysis and innovations
- Adwords Editors VS Google Adwords: differences between interfaces and implementation of campaigns
- Advanced strategic configurations of Google AdWords campaigns and other SEM actors
- Affiliate Marketing
- Inbound Marketing & Branded Content
- Empowering Creative Thinking

  • #Marketing Digital
3

GLOBAL AND LOCAL SOCIAL MEDIA

- Design and planning of a social media strategy
- Social networks applied to corporate communication: ORM & Social Listening
- Planning of Social Ads' campaigns in FB + Instagram and Twitter
- Trends and Innovation in Social Media: Pinterest, Snapchat, Spoty & WhatsApp
- Facebook
- Instagram
- Twitter: Strategy and application
- LinkedIn
- Youtube and video strategies
- Blog

  • #Marketing Digital
4

MEDIO PLANNING & CREATIVITY

- Strategy and Media planning (included in Mobile)
- Metrics and analysis of results of investment in digital media
- Display
- Programmatic purchase
- Legal aspects of digital marketing, advertising and content
- Main techniques used to create and optimise Landing Pages
- Creativity in Copywriting and Art
- Digital TV

  • #Marketing Digital
5

eCOMMERCE

- Strategic Plan for Electronic Commerce
- Omnichannel & digital shopping experience
- E-Commerce as an opportunity for internationalization
- Technological Solutions to create an online store
- How to achieve and increase client sales Electronic Commerce
- Logistics and customer service as key moment in the client?s experience
- E-Commerce performance: financial analysis in electronic commerce
- Amazon: The ecosystem & how to sell

  • #Marketing Digital
6